01
Attention you don't have to interrupt
Traditional advertising competes for attention. On Roblox, the brand can become the place people choose to enter, explore and spend time in.
We build brandspeople can play
Games, worlds, UGC and native integrations for brands on Roblox.
From the first idea to launch, growth and Live Ops.
PLATFORM
Why Roblox?
Roblox is more than a game platform.
It is a place where millions of people play, create, socialise, discover culture and build their digital identities every day.
For brands, that means something advertising rarely gives you:
the chance to become part of the experience itself.
02
Brand immersion
Turn products, ideas and brand stories into mechanics people can interact with. Don't just tell people what your brand stands for. Let them experience it.
03
Built to stay
Campaigns end. Good games don't have to. A Roblox experience can continue growing through updates, events, new content and community participation long after launch.
ROBLOX AT SCALE
One platform. A global audience.
132M+
DAILY ACTIVE USERS
A massive global audience entering Roblox every day.
GLOBAL
COMMUNITY
Players, creators and communities across markets, cultures and interests.
76%
GEN Z BRAND LIFT
Gen Z users report feeling more positively about brands that create immersive experiences.
MILLIONS
OF EXPERIENCES
A constantly evolving ecosystem of games, worlds and communities.
Platform statistics based on publicly available Roblox data.
POSSIBILITIES
Your brand doesn't need another banner.
It needs somewhere people actually want to go.
On Roblox, brands can become games, places, products, characters, social experiences and digital objects players choose to interact with.
Games
Build an original game around a product, idea or brand universe.
Brand Worlds
Create an explorable destination designed around your audience and brand.
Integrations
Become part of an existing experience through native mechanics, spaces and interactive objects.
UGC
Create avatar items people can wear, collect and use to express themselves.
Live Experiences
Launch events, competitions, quests, seasonal updates and community activations.
UGC
Turn your brand into something players can wear.
Digital fashion is part of how people express themselves online.
Players build their avatars in much the same way they build their identity in the physical world.
For brands, UGC creates a different kind of relationship.
Your product doesn't just appear in front of the player.
It becomes part of them.
WE CREATE:
- Clothing
- Accessories
- Collectibles
- Limited drops
- Branded items
- Event rewards
- Digital merchandise
THEY'RE ALREADY HERE
The world's biggest brands are building inside Roblox.
BRAND WORLD
Vans World
A persistent branded world built around skate culture, products and community.
BRAND WORLD
NIKELAND
A sports-driven virtual experience connecting play, movement and Nike culture.
FASHION / UGC
Gucci Town
A digital destination combining fashion, community and interactive experiences.
ENTERTAINMENT
Spotify Island
A music-focused world connecting artists, fans and interactive digital experiences.
GAME / ACTIVATION
Chipotle
Branded gameplay built around products, events and community participation.
COMMERCE / COMMUNITY
Walmart Discovered
A social discovery experience designed around creators, products and digital culture.
Selected industry references. These projects were not produced by Blox-n-Bones.
TRY IT
What could your brand look like on Roblox?
Give us a few details and generate an early creative direction for your Roblox experience.
CASES
Things we've built.
We combine game design, development, art, interaction and growth into experiences designed specifically for Roblox.
ORIGINAL GAME / 2D
Pixel Farm Tycoon 2D
A full 2D farming game built inside Roblox.
A custom 2D game engine running inside Roblox's 3D environment. The experience combines farming, progression, multiplayer interaction and long-term gameplay in an unusual visual format.
50K+
VISITS
1,800+
FAVORITES
100%
ORGANIC GROWTH
BRAND WORLD
Immersive Brand Worlds
Turn a brand into a place.
We create original worlds built around brand identity, audience behaviour and a clear gameplay loop. Not a virtual showroom. Not a 3D website. A real experience players have a reason to enter and return to.
EXPLORE THE FORMAT →INTEGRATION
Native Game Integrations
Put the brand inside the game, not around it.
We design integrations that feel native to the experience:
- Interactive locations
- Branded mechanics
- Products
- Quests
- Collectibles
- NPCs
- Challenges
- Rewards
The goal is simple: make the brand part of the play.
EXPLORE INTEGRATIONS →WHAT WE DO
From idea to live experience.
We work across strategy, game design, development, art, UGC and growth.
01 / STRATEGY
Roblox Strategy
We help define what your brand should actually do on Roblox.
- Audience
- Objectives
- Format
- Platform role
- Competitor landscape
- Creative territory
- KPIs
- Launch strategy
02 / GAMES
Original Games
Full-cycle development of Roblox games. From concept and mechanics to development, art, QA and release.
03 / WORLDS
Brand Worlds
Persistent branded destinations with gameplay, exploration, social interaction and evolving content.
04 / INTEGRATIONS
In-Game Integrations
Native brand mechanics and activations inside existing Roblox experiences.
05 / UGC
UGC & Digital Fashion
Avatar clothing, accessories, collectibles and limited digital releases.
06 / DESIGN
Game & Experience Design
Game loops, progression systems, quests, economy, rewards, social mechanics and retention.
07 / PRODUCTION
3D, Art & UI
Characters, environments, interfaces, animation, VFX and complete visual production.
08 / DEVELOPMENT
Roblox Development
Technical production using Roblox Studio and Luau. Systems, multiplayer mechanics, backend logic, analytics and optimisation.
09 / LAUNCH
Launch & Growth
Platform promotion, creator activations, events, cross-promotion and launch strategy.
10 / LIVE OPS
Live Operations
The launch is not the finish line. We support ongoing development through:
- Content updates
- New mechanics
- Events
- Seasonal releases
- Analytics
- Retention optimisation
- Community feedback
EXPERIENCE
Built by people who know the platform.
7
YEARS BUILDING ON ROBLOX
40+
PROJECTS & LAUNCHES
12M+
TOTAL VISITS
10
CORE TEAM MEMBERS
GROWTH
Building the experience is only half the job.
A good Roblox project needs players. We design growth into the product from the beginning and support it after launch.
01
Platform Growth
We optimise experiences for Roblox discovery and platform behaviour.
- Thumbnails
- Icons
- Conversion
- Retention
- Session depth
- Updates
- Discovery optimisation
- Paid platform acquisition
02
Creators & Streamers
Roblox culture is shaped by creators. We work with creators whose audiences already understand the platform and can introduce an experience naturally.
03
Events & Live Ops
Updates give people a reason to return. We create:
- Seasonal events
- Challenges
- Competitions
- Limited rewards
- Content drops
- New locations
- Collaborative mechanics
04
Cross-Promotion
We connect Roblox activity with the wider brand ecosystem. Social content, creators, existing communities, media, websites and other channels can all feed players into the experience.
PROCESS
One team from first idea to launch.
No chain of five suppliers trying to understand what the previous supplier meant. Strategy, game design, development, art and growth work together from the beginning.
01 / ALIGN
Brief
We define the audience, business objective, context and success metrics.
02 / DESIGN
Concept
We turn the brief into a gameplay idea, world or integration people can understand immediately.
03 / TEST
Prototype
We build and test the core gameplay loop before committing to full production.
04 / BUILD
Production
Development, 3D, art, UI, animation, sound, UGC, QA and platform implementation.
05 / LAUNCH
Launch
Publishing, promotion, creator activations and launch support.
06 / GROW
Live Ops
Analytics, events, updates and ongoing optimisation.
TEAM
Game people. Brand people. Technical people.
A multidisciplinary team combining game development, design, 3D, creative technology and brand experience.
Managing Director
Business, partnerships and project direction.
Commercial Director
Strategy, partnerships and commercial development.
Business Development
Client relationships, briefs and project coordination.
Lead Developer
Technical architecture, gameplay systems and Roblox development.
Lead Designer
Game design, UX and visual direction.
3D Artist
Characters, environments, props and digital assets.
Developers
Gameplay mechanics, systems and production.
WORK WITH US
Different projects need different setups.
Full Production
We take responsibility for the entire project. Strategy, concept, production, development, launch and support.
Production Partner
You bring the concept. We bring the Roblox expertise and production team.
Creative Partner
We help define the experience, mechanics and creative direction before production begins.
Integration Partner
We connect your brand with existing Roblox experiences and creators.
INSIGHTS
What we're learning from Roblox.
Ideas, research and practical guides for brands entering gaming and immersive platforms.
GUIDE
How to measure a branded Roblox experience
What to track beyond raw visits and why retention matters more than vanity metrics.
READ ARTICLE →UGC
What happens after someone buys your branded UGC?
Why digital items can continue generating visibility long after the initial campaign ends.
READ ARTICLE →STRATEGY
Do you need a Roblox world at all?
Sometimes the right answer is an integration, UGC drop or event instead.
READ ARTICLE →GAME DESIGN
Why branded Roblox worlds fail
Five common reasons players leave branded experiences almost immediately.
READ ARTICLE →COMMUNITY
Join the server.
Playtests, drops and work-in-progress worlds — in one place.
BLOX-N-BONES128 Online · 2,410 Members
JoinLET'S BUILD
Make your brand playable.
Tell us what you're working on.
We'll help you decide whether it should become a game, world, integration, UGC collection or something we haven't seen yet.
Have something unusual in mind?
Good. Those are usually the interesting projects.
hello@batch-n-bones.com